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Channel 4 Ramadan Season

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We’re very excited to announce that we’ve just delivered a range of online assets to support Channel 4’s forthcoming Ramadan season which starts next week and runs for a month.

We have designed a bespoke website to support the Ramadan season online. The site features a countdown to the Calls to Prayer, a sentiment gauger in the form of a twitter word cloud and an infographic highlighting the do’s and don’ts for practicing Muslims during Ramadan. 

Central to the homepage is the ‘sentiment gauger’ which encourages visitors to the site to tweet a word after the hashtag #RamadanMeans and then displays the most popular tweets. Words are displayed against a background of the moon which animates over the course of the month to reflect the current stage of the moon cycle. Overlaying the tweets is the word Ramadan written in Arabic calligraphy, hand-drawn by Ruh Al-Alam from specialist agency Make Me Believe. We’re looking forward to watching the Gauger evolve over the course of the next month.

A clock on the homepage counts down to each of the five daily prayers and at the appropriate time reveals a short film of the Call to Prayer. TV viewers will also see on-screen alerts as prayer time approaches, directing them to the site.

We conducted user-testing with a group of young British Muslims before finalising the designs which use geometric patterns and a strong colour palette to reflect a modern view of Islamic culture in Britain today. 

This was a real opportunity for us to understand more about what it means to be a British Muslim. It was also great to collaborate with Ruh at Make Me Believe who produced the calligraphy and gave us valuable input on our initial design ideas. 

Lizzy Keene, Senior Online Producer at Channel 4, had this to say, “We hope the website inspires Muslims in the UK throughout the month of Ramadan and beyond, particularly during those very early hours before the first call to prayer, enabling them to focus on what Ramadan means to them personally and to share their thoughts. The online content seeks also to capture the imagination of other Channel 4 viewers keen to learn more about the Ramadan experience. Working with Corporation Pop has been incredibly rewarding: their attention to detail and stunning design, in collaboration with Muslim designers and consultants, brings authenticity to the online experience, reflecting contemporary Muslim life in Britain”.

The website and Sentiment Gauger will be live from 4th July.


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